Scott's Story
The pursuit of trust has been the defining element of Scott Steinford's life, as first exemplified by his grandfather. His greatest teacher was his son, Adam, whose developmental challenges revealed the beauty and power of trusting others. By watching his son navigate the world and learning who he can can count on, Scott was given a living, breathing example of what trust can do.
But trust can also be broken. When Scott had an affair during his first marriage, it shook his relationship with his then-wife to the core. They both made the choice to work together to take the small and large steps that rebuild love and lives, based on healing broken trust through transparency. Through this process, he learned the value of evaluating trust at every step of a relationship, both personal and professional. He used these lessons to build a lasting and life-long bond with Glynnda, the love of his life.
In 2012, Scott trademarked TrustTransparency. This concept solidifies what should be readily apparent-- that trust and transparency rely on each other and cannot exist for very long on their own. TrustTransparency has provided many organizations with a frame that allows them to create a culture of responsibility and openness. The P.A.T.H. framework gives employees the opportunity to understand how the company is living up to it's mission and vision, through transparency and accountability. Employees that trust their organization will want to be a part of its goals, leading to higher performance and engagement.
TrustTransparency is more than just a business model, though. It also provides a standard for personal relationships that can transform a broken marriage or strained parent-child dynamic into a beautiful and sustainable connection. His next book, The Heart of TrustTransparency, will explore the ways trust can be built and rebuilt in relationships.
His Books
In The ROI of TrustTransparency. Scott Steinford breaks down the elements and tactics to introduce a culture of openness that will allow companies to grow, from the individual to the corporate level.
In 2022, he will be releasing the Board Creation Architect. Based on his decades of experience as an advisory board member, this book will allow entrepreneurs to side step the psychological and practical pitfalls of advisory board creation and begin benefitting from it sooner.
The Heart of TrustTransparency will be released in 2023.
His Work
Scott Steinford is a Founder and Certified Mergers & Acquisitions expert with proven Executive level success. Steinford has an extensive and awarded track record encompassing the pharmaceutical and nutrition industries, from starting companies to facilitating their acquisition.
Scott has held CEO or President roles in for-profit organizations such as ZMC-USA and Doctor's Best as well as Executive Director and President roles in not-for-profit organizations. In addition, he has been an active supporter of United Natural Products Association and serves as an Editorial Advisor to Nutrition Business Journal and Nutraceutical World. Scott is known for his role with the ingredient CoQ10. He has passionately contributed to the 15 year 20% CAGR of CoQ10 (39Mt global market in 2000 to over 700Mts in 2015). Steinford remains an authority on the CoQ10 ingredient market through leadership positions in ingredient supply, retail brand, and trade association levels.
Scott has a Pre-Law from the University of Texas at Arlington and a Master's of Science Degree in Law from Champlain College.