A Note to Amazon and Sellers – Collision of Expectation Imminent on New Retail Superhighway

From the Archives: January 2, 2018A Transparency Collision will likely occur when consumers’ or customers’ expectations differ from reality. The outcome of this type of collision will create both

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Caring is the True Differentiator

Almost six years have passed since Amazon opened its first brick and mortar location in November, 2016. That store was a small bookstore, much like the beginnings of

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Core Values

One of my favorite questions to ask, and be asked, is, "what are your core values?" The answers are always very telling-- you learn so much by what

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What’s Wrong With This Picture?

From the Archives: December 4, 2019Our weekly posts have been entertaining and thought-provoking to write. We have covered many topics, from hopeful to insightful. Today’s post originated with

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Trust Transparency Defined

From the Archives: November 7, 2017 Trust means different things to different people. When it is mentioned, it can automatically conjure images of a specific person, such as a

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Trade War Raises Industry’s China Conundrum…Again

From the Archives: April 10, 2018 As the possibility of an extended trade war between the United States and China heats up and rhetoric flies, the dietary supplement

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Who Is Your Hero?

From the Archives: April 25, 2017 Everyone should have a hero in mind, one that they both recognize and celebrate. My hero is my son Adam. The birth of

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What’s Wrong with This Picture? – NOW’s SAM-e Class Action Suit

From the Archives: May 27, 2020NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were deficient in meeting label claims. Many trade publications

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The Confusing State of States’ Sales Tax

From the Archives: April 9, 2019 Confusion has been the consistent word whenever we speak of regulations and how they are interpreted and applied to the ecommerce retailer.

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Survey – Who takes supplements

From the Archives: May 8, 2018 A recent article entitled “Older Americans Are Hooked on Vitamins Despite Scarce Evidence They Work” was recently written by Liz Szabo for

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