Trust means different things to different people. When it is mentioned, it can automatically conjure images of a specific person, such as a parent or spouse. It can be applied equally to personal relationships and business transactions. Some people relate trust to honesty, while others relate it to reliability and certainty. Merriam-Webster defines trust as 1) an assured reliance on the character, ability, strength, or truth of someone or something; 2) one in which confidence is placed; 3) a dependence on something future or contingent.
Depending on the person or circumstance, trust can be any of those … or it can be all of those because the trust we bestow on someone or something is personal and based on our experiences, expectations, and beliefs. There are many factors to take into consideration, including the role the person or entity plays in our lives.
Many of us have participated in or witnessed a particular experiment. A subject is standing blindfolded and told to fall backward with the confidence (or faith) that a person or persons behind them will catch them and break their fall. It is a test of trust that introduces another definition—that an individual is good and honest and will not hurt you. It also exemplifies the fact that the level of trust we place in others is dependent on their role—when their role is paramount to our safety and well-being, the level of trust must be higher.
Is it a coincidence that our survival is dependent upon trust, in both business and in life? From the moment we leave the womb and take our first breath, we trust that our cries will be answered, and our needs will be met. It’s understandable that our deepest bonds begin to form with those who provide us with food, comfort, and security. It is truly not a coincidence that our closest relationships are with those we trust the most.
As we grow, our circle of trust expands. While trust is no longer vital for every essence of our survival, it remains a critical element in the relationships we form. Yet, we don’t recognize its existence or importance as we go about our everyday activities until our trust begins to wane or is violated. It is only when trust is questioned, or lacking entirely, that we become aware of just how vital it is in our lives.
Excerpted from Scott's book, The ROI of Trust Transparency.
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